About Ajio:
Ajio was launched in 2016 by Reliance Retail, a subsidiary of Reliance Industries Ltd. It is one of the leading online shopping websites in India today. They have a huge collection of Indian local brands as well as top international brands.
Summary:
This is a long and detailed article about the best brands in Ajio in categories like Casual, Formal, Ethenic, Sportswear, lingerie & L
If you are in a hurry here is a quick list of brands I really like and recommend to you personally.
(But if you don’t mind shopping outside Ajio I highly recommend you to check this out for maximum offers and discounts)
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Western Casual Wear:
Men – If you are looking for casual or formal western wear here is a link.
Women – If you are looking for dresses, formal shirts, trousers, etc then click here.
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Ethnic:
This one is a bit tricky to actually select A few brands because Ethnic wear is one of the most bought categories Ajio. There are many good brands for the same.
Women – If you are looking for Kurti, kurta suit sets, etc you can have a look at my brand’s ethnic wear here.
Men – If you are looking for sherwani, simple kurta or jacket and dhoti pls click here.
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Saree brands on Ajio:
Ajio has one of the best collections of Handloom sarees. Here is a list of saree brands on Ajio that you must check out.
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Sports and Activewear:
Activewear has become a must-have in our lives these days. You need good activewear in whatever activity you do. Running, walking outdoors, or yoga indoors. In the gym or pilates and Zumba classes, good shoes and basic gear is a must. I have selected all the good brands on Ajio from where you can buy them, for women click here.
For men click here.
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Lingeries, Innerwear and Sleepwear:
One of my personal favourite categories. You just can’t have enough of this. There are so many of my favourite brands. For women click here.
For men click here.
(Ps. I have selected different brands for each category, just select the style you want and you are all set with the best brands on Ajio for that category.)
At the end of the article, I have made a list of top international brands and Indian designers that are available on Ajio, so do read the full blog.
Let us now check out all the brands in detail.
Best brands on Ajio for clothing:
1) Western Casual Wear:
Only:
Only is a peppy and sporty brand under the company named Bestseller. The company was founded in the year 1975 by Troels Holch Povlsen in Denmark. Originally the company’s focus was on women’s fashion, but later it introduced children’s clothing in 1986 and menswear in 1988.
What all you get under this brand: You get everything in women’s clothing under this brand, right from jumpsuits to dresses and sweatshirts to dangrees and denim.
Jack & Jones:
Jack & Jones is also part of the company named Bestseller. It is one of Europe’s leading producers of menswear.
What all you get under this brand: Jack and Jones have all kind of style range like vintage, premium, casual, outerwear and innerwear collection. You get an amazing variety of shirts, t-shirts, denim, loungewear, blazer and jackets, etc. They have a collection of footwear, bags and accessories collection too.
Vero Moda:
Vero Moda is named among the most popular fashion brands in India today. This brand is girly but chic at the same time. Spice up your formal collection by adding this brand to your wardrobe.
What all you get under this brand: Vero Moda has a huge collection of women’s clothing. You get everything from a basic t-shirt, and dresses to formal blazers and suits, from torn denim and shorts to formal pants/skirts. They also have an amazing collection of accessories and footwear.
Tommy Hilfiger:
Tommy Hilfiger is an American premium clothing brand, manufacturing apparel, footwear, accessories, fragrance and home furnishing. It was established in the year 1985, in March 2010, PVH Corp. bought the company.
What all you get under this brand: You can get everything from casual t-shirts and denim to formal shirts and trousers and dresses and skirts for men and women. They have also a huge collection of footwear and accessories.
And:
Next on the list is AND, a brand started by the designer Anita Dongre and is a part of Ochre and black private limited now.
If you are looking for chic and classy casual or formal wear your search should end here.
What all you get under this brand: You can buy everything from shirts/tops to shorts/skirts/trousers and accessories to footwear and bags. They have a good collection of sports and maternity wear.
Gap:
Gap is an American worldwide clothing and accessories retailer. It was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California.
What all you get under this brand: You get everything in women, men kinds and infant clothing under this brand, right from jumpsuits to dresses and sweatshirts to trousers and denim, and sweaters to blazers and waistcoats.
Levis:
The company was founded in May 1853 in San Francisco, California. Levis is an American clothing company known worldwide for denim jeans.
What all you get under this brand: You can get everything from boxer shorts and briefs to jackets and coats, and dresses and skirts to trousers and shrugs. You can also check their collection of footwear, handbags and other accessories.
Aeropostale:
Aeropostale was founded in the year 1987 in Thousand Oaks, California, United States.
What all you get under this brand: You can get everything from boxer shorts and briefs to jackets and coats, and dresses and skirts to trousers and shrugs.
2) Western Formal Wear:
Marks & Spencer:
Marks & Spencer offers high-quality fashion and homeware products.
What all you get under this brand: Marks and spencers is 1 brand under which you can everything right from formal and casual wear for men and women to innerwear and swimwear. They also have the most comfortable lingerie and sleepwear collection.
Mark & Spencer also have a huge collection of beauty products which includes bath and body wash to mist and perfumes.
Allen Solly:
William Hollin and Co Ltd founded Allen Solly in the year 1744. The brand was bought in the ’90s by Madura Garments later Aditya Birla Group acquired it in 2001.
In 2002, Allen Solly became the first Indian brand to introduce work fashion for women.
Below are a few formal clothes that I really like from the brand.
Van Heusen:
PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company that owns brands such as Van Heusen and many more. VanHeusenIndia is an initiative of Madura Fashion, a division of Aditya Birla group, after making some strong in house brands, it introduced premier international labels so that the Indian consumers can buy global fashionwear and accessories within the country.
Van Heusen is known for women and men’s formal wear and accessories.
Park Avenue:
If you have been on the lookout for an Indian brand for western formal this is the brand for you. It is part of the Raymond group which is one of the oldest and perhaps the most significant brand that started in 1925. Today it is among India’s leading men’s and women’s ready-made garment brand.
What all you can get under this brand: Men and women formal wear and accessories including suits and blazers to cufflinks and ties.
Louis Philippe is a premium brand of men’s apparel originating from India. It is a subsidiary of Madura Fashion & Lifestyle, which is a division of the Indian conglomerate Aditya Birla Group, the brand was founded in 1989.
What all you can get under this brand:
Project Eve:
This brand tops my list and is my personal favourite because it has a huge variety of smart, classy and trendy clothes in each category. The brand focus on independent and sophisticated women in the age group of 25-40. Project eve launched its 1st store in Mumbai in June 2017 and now is available in Pune, Delhi, Bengaluru and Chennai.
What all you get under this brand: You can buy everything from shirt/tops to shorts/skirts/trousers and jewellery and accessories to footwear and bags.
BlackBerrys:
Blackberrys is another Indian clothing brand owned by Mohan Clothing Co. Pvt Ltd. It was established in 1991.
What all you can get under this brand: You can buy everything from shirts to trousers, 3 pieces ethnic suit to shorts and 3/4ths.
3) Best Ethenic brands on Ajio:
Swadesh:
This brand has some really amazing cotton, khadi and silk kurtas under their brand. They use hand printing technics like Ajarak, bagru, kalmakari etc.
What all you can get under this brand:
W:
If you are looking for simple daily and office wear kurta W for women is the brand for you. It also has an amazing collection for festive and party wear.
What all you get under this brand: You get everything from short kurti to anarkali suits and palazzo to trousers and leggings.
Avaasa:
What all you can get under this brand: They have an amazing collection of floral print kurtas, block print kurtis, colourful shrugs, churidar leggings and more in a range of hues.
Global Desi:
Global desi is one of the brands under the House of Anita Dongre Limited. They use young and colourful prints and textures with Indian and western silhouette to give a modern look. If you like nice colours and interesting prints then this is your go-to brand.
What all you can get under this brand:
Biba:
Biba Apparels was founded by Meena Bindra in 1988 in New Delhi, it is an Indian fashion brand for women and girls. The brand has more than 150 brand outlets and 225 multi-brand outlets.
What you get under this brand: Again you get everything under this brand tops, dresses, tunics, kurta sets, skirts, palazzos, lehenga choli etc, you just name it and they have it.
Bagh:
Bagh is a Vadodara based brand. They showcase some of the best Indian textiles and printing crafts. Bagh has natural fabrics, traditional printing techniques and modern designs. Step into Bagh for comfortable attires,
luxurious fashion and abundant choice.
What you can get under this brand: They have an amazing collection of Kurta, Kurtis, trousers, pants and dupatta.
Deyann:
What all you can get under this brand: 3 pieces ethnic suit, sherwani suits to gloves, scarves & bandanas.
Kisah:
What all you can get under this brand: 3 pieces ethnic suit, sherwani suits, suits sets etc.
Indie Picks:
If you are a fan of Indian handloom and handicraft like me you should check this brand out. They have everything from bagru/batik print to kalamkari and weaves like chanderi, Ikat to mangalgiri in western silhouette also.
What all you can get under this brand: You think and they have it….
They have everything from 3 pieces ethnic suit, sherwani suits, kurtas & shirts, pyjama & churidar, jackets & coats and stoles.
For females, they have everything from sarees to blouses, and kurta/kurti to salwar and churidar to kurta suit sets. Indie picks also have a huge variety of jewellery, accessories, shoes and bags.
4) Best Saree Brands on Ajio:
Bharasthali:
Bengal Handloom:
Mimosa:
A pocket-friendly brand. If you are looking for a budget saree as a gift to someone or for yourself then this is the brand for you. When in discount the saree range starts from 800/- on Ajio.
Below are a few examples of the saree for the brand.
Pothys:
5) Active and Sportswear:
Puma:
Puma is a German multinational brand that designs and manufactures athletic and casual footwear, apparel, and accessories. Rudolf Dassler founded the company in the year 1948.
Puma is not only known for its active and sportswear is also famous for its casual wear, jackets and casual shoes.
TeamSpirit:
Teamspirit is a part of Reliance Trends.
Reebok:
Reebok was established as a companion company to J.W. Foster and Sons in the year 1958 in Bolton, England.
Reebok designs manufacture distributes, and sells fitness, running, and sportswear including clothing and footwear. The clothing line includes t-shirts, hoodies, sports bras, leggings, and tracks pants among other items. The brand has also collaborated with other companies to produce fitness and workout equipment.
Nike:
Nike is an American multinational corporation. Bill Bowerman and Phil Knight formed the company on 25th January 1964, as Blue Ribbon Sports, and it officially became Nike on 30th May 1971.
The brand today is one of the world’s largest suppliers of athletic shoes and apparel. Nike produces a wide range of sports equipment. Their first products were track running shoes.
They currently also make shoes, jerseys, sports bras, shorts, tracksuits, baselayers, bags, etc. for a wide range of sports, including track and field.
Adidas:
Adidas was formally registered in the year 1949 by Adolf Dassler in Germany.
The brand sells a range of clothing items, varying from men’s and women’s t-shirts, jackets, hoodies, pants, and leggings. It is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.
Under Armour:
The last brand in the list of best brands in Ajio under active catagoary is Under Armour.
Under Armor is one of the top-selling brands online not only in India about outside also. Majority of their products gets above 4 stars reviews.
6) Lingerie and sleepwear:
Erotissch:
Erotissch is a brand started in 2019 by designer Ms. Aayuushi Agarwal from NIFT and Ms. Anushka Agarwal from Pearl Academy. An uber-chic bed to streetwear brand with a huge range of nightwear, loungewear, beachwear, lingerie and shapwear.
What you get under this brand: You get everything from bra, panties, to night & lounge sets and jumpsuits & playsuit to swimwear.
Hunkemoller:
Another international brand with high demand for intimate and Sportswear is Hunkemoller. The company was founded in 1886 in Amsterdam.
What you get under this brand: You get everything from bra, panties, to nightshirts & nighties and jumpsuits & playsuit to swimwear.
They also have amazing sportwear collection and bags and accessories.
Enamor:
Enamor is Indian premium lingerie, sleep, and activewear brand that was launched in 2003. It is the only company in India that offers multi-size fits and wearer trials to ensure that every style meets the Indian body requirements.
Jockey:
Jockey an American hosiery company was originally named Coopers Inc. and was found in 1876 by Samuel T. Cooper.
Jockey is best known for its comfort. It is also a good brand for teenagers and for those girls who have just started wearing bras. They have a special range of beginners’ bra.
Triumph:
Triumph International is a Swiss underwear manufacturer founded by Johann Gottfried Spiesshofer Michael Braun in 1886 in Heubach, Germany.
Calvin Klein:
The Kaftan Company:
7) Top International Brands on Ajio:
Armani:
Armani Exchange was launched in 1991 in the U.S. by founded by Giorgio Armani. It retails fashion and lifestyle products. The brand is inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.
G Star Raw:
G-Star is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989,which produces high quality clothing.
G-Star was founded in 1989, specializing in denim clothing in the Netherlands. Jeans, shirts, and other articles of clothing were produced. In 1996, G-Star introduced raw denim jeans, which were untreated and directly from the factory.
Scotch & Soda:
Scotch & Soda is a Dutch fashion and lifestyle label specialising in men’s, women’s and children’s clothing, denim, footwear, accessories and fragrances.
It was founded in 1985 by 24-year-old Dutch entrepreneur Laurent Hompes.
SuperDry:
Superdry is a UK based brand founded in the year 2003.
Selected:
Selected Femme/homme is part of Bestseller, a Danish family-owned clothing company founded in 1975.
Muji:
Muji is a Japanese retail company that sells a wide variety of household and consumer goods.
Click here to check out the best international brand in Ajio.
8) Indian Designer on Ajio
Satya Paul:
Ritu Kumar:
Rishi & Vibhuti:
S&N By Shantanu and Nikhil:
Here is a complete list of the Best brands on Ajio in all categories:
| Sr. No. | Main Category | Brand | Budget | Size |
| 1 | Western Casuals / Formal | Only | Moderate | XS to 3XL |
| 2 | Vero Moda | Moderate | XS to 2XL | |
| 3 | And | Pocket-friendly – Moderate | XS to 3XL | |
| 4 | Tommy Hilfiger | Moderate | Women – XS – 2XL
Men – XS to XXL |
|
| 5 | Gap | Moderate | Women – 2XS – 3XL
Men – XS to XXL |
|
| 6 | Levis | Pocket-friendly – Moderate | Women – 2XS – 2XL
Men – XS to XXL |
|
| 7 | Jack & Jones | Moderate | XS – XXL | |
| 8 | Aeropostale | Moderate | Women – XS – 2XL
Men – XS to XXL |
|
| 9 | Marks & Spencer | Moderate – Expensive | Women – XS – 5XL
Men – XS to 4XL |
|
| 10 | Allen Solly | Moderate | – | |
| 11 | Van Heusen | Moderate | – | |
| 12 | Park Avenue | Moderate | Women – XS – 3XL
Men – XS to 3XL |
|
| 13 | Louis Philippe | |||
| 14 | BlackBerrys | Moderate | XS to 3XL | |
| 15 | Project Eve | Moderate | XXS to XXL | |
| 16 | Ethnic | Swadesh | Moderate | XS to XXL |
| 17 | W | Pocket-friendly – Moderate | XS to 4XL | |
| 18 | Avaasa | Pocket-friendly | XS to 3XL | |
| 19 | Global Desi | Moderate | XS to XXL | |
| 20 | Biba | Pocket-friendly – Moderate | XS to 3XL | |
| 21 | Bagh | Moderate – Expensive | S to XL | |
| 22 | Indie Picks | Pocket-friendly | Women – XS – XXL
Men – XS to XXL |
|
| 23 | Dayann | Pocket-friendly | S – 3XL | |
| 24 | Kisah | Pocket-friendly | S – XXL | |
| 25 | Bharasthali | Moderate | – | |
| 26 | Bengal Handloom | Pocket-friendly | – | |
| 27 | Mimosa | Pocket-friendly | – | |
| 28 | Pothys | Pocket-friendly | – | |
| 29 | Active and sport wear | Puma | Moderate – Expensive | Women XXS – XXL
Men XXS to XXL |
| 30 | Reebok | Moderate – Expensive | Women XXS – XXL
Men – XS to XXL |
|
| 31 | Nike | Moderate – Expensive | Women – XS – XXL
Men – XS to XXL |
|
| 32 | Adidas | Moderate – Expensive | Women XXS – XXL
Men – XS to 3XL |
|
| 33 | Under Armour | Expensive | Women – XS – XL
Men – XS to XXL |
|
| 34 | Lingerie and Nightwear | Erotissch | Moderate – Expensive | XS to XL |
| 35 | Hunkemoller | Expensive | Women – XS – XXL
Men – XS to XXL |
|
| 36 | Enamor | Moderate | XS – XXL | |
| 37 | Triumph | Moderate | XXS – XXL | |
| 38 | The Kaftan Company | Moderate – Expensive | S to 3XL | |
| 39 | Jockey | Pocket-friendly | Women – XS – XXL
Men – S to UNI XL |
|
| 40 | Calvin Klein | Expensive | Women – XS to XL
Men – XS to XXL |
|
| 41 | International Brands | Armani | Expensive | Women – XS to XL
Men – XS to 3XL |
| 42 | G Star Raw | Expensive | Women – XS to XXL
Men – XS to XXL |
|
| 43 | Scotch & Soda | Expensive | Women – XS to XL
Men – XS to XXL |
|
| 44 | Selected | Expensive | Men – XS to XXL | |
| 45 | Muji | Expensive | Women – XS to XL
Men – XS to XXL |
|
| 46 | French Connection | Expensive | Women – XS – L
Men – S – XXL |
|
| 47 | Indian Designer | Satya Paul | Expensive | XS – XXL |
| 48 | Ritu Kumar | Expensive | XS – XXL | |
| 49 | Rishi & Vibhuti | Expensive | S – XXL | |
| 50 | Shantanu & Nikhil | Expensive | XS to XL | |
| 51 | Ridhika Gupta | Expensive | – |
So here I end my article about the best brands on Ajio. I still was not able to cover all the categories on Ajio and will soon write another article on the remaining categories.
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